I am a designer driven by visual craft & storytelling.
From my own studio in Helsinki I make brand identities, marketing material, photos and video.
Between commissions I keep shooting for
the archive.
I’ve worked agency-side, in-house and with my own clients, across consumer brands, transport, real estate, automotive and industrial.
I like making ordinary things
worth a second look.
Take a look at some of the work.
Maku x finnair
Photographing Chinook IPA for its debut with Finnair
Product Photography, Brand Imagery
Maku Brewing’s Chinook IPA, now poured at altitude. I had the privilege to do product photography on the product itself and elevate the brand image as it prepared for takeoff. The set was built by hand in studio.
POLAR INDUSTRIA
A LOGO SYSTEM FOR AN INDUSTRIAL INSPECTION COMPANY
Graphic Design, Branding, Client Project
Polar Industria inspects welds, pipelines, and load-bearing structures for hidden flaws. The mark is built on the principle behind that work: a signal sent into a material, travelling outward, and returning with information. Concentric arcs radiate from a single point, constructed geometrically on a shared centre with consistent stroke weights so the form holds its precision at any size. The same geometry lets it animate as a travelling pulse.
Lambi
Art direction and filming for a Metsä Tissue commercial
Art Direction, Commercial Production
A national commercial for Lambi. One of Finland and Sweden's household tissue brands. Produced for Metsä Tissue. I worked alongside the art direction and filming team across the shoot. Early agency work as a trainee, on a brand most Nordic homes already keep on the shelf.
selected Frames
FROM THE ARCHIVES
Photograph from above the clouds
Rolling shot
A weekend at the lake
Photograph from Reine
BO LKV
FROM LISTING PHOTOS TO MAGAZINE SPREADS FOR A FINNISH REAL ESTATE AGENCY
Real Estate Photography, Editorial Design,
Client Project
Bo LKV is a Finnish real estate agency with offices across the country. I’ve photographed homes for Bo’s listings, and for their customer magazine I laid out a spread using my photos. On a listing site, photos are seen one at a time, often on a phone. On a printed page they’re seen all at once, so they have to work as a set. Challenge is to getting someone to book a viewing.
BMW M5 Touring
“Product as art”
A 35mm study of the m5 touring in Frozen Purple
Film Photography, Personal Project
A personal study of the new BMW M5 Touring (G99), finished in Frozen Purple Metallic — a rare BMW Individual paint. The G99 is the fastest wagon BMW has ever built: a 727 hp twin-turbo V8 plug-in hybrid that hits 100 km/h in 3.6 seconds. Photographed beneath cherry blossom in Helsinki on 35mm. The film stock was Kodak Portra 400, exposed at EI 800 and pushed one stop in development to lift contrast and pull more saturation. Developed and scanned in collaboration with Carmencita Film Lab.
Finnlines
Capturing the calmer side of Baltic sea travel
Photography, Video, Social Media
Commission for Finnlines, photographing the calmer side of Baltic sea travel across the full route network. The work moved between ship and shore, capturing onboard life (services, dining, spa, the passenger experience) and the port destinations in Poland, Germany, and Sweden. Material produced for Finnlines' social channels, marketing, and editorial archive. Less a cruise ship than a hotel on water.
selected Frames
FROM THE ARCHIVES
Sweden's largest waterfall by volume
Classic beetle
Finnish summer cottage
Photograph from a volcanic island
Matkahuolto
Animating traveler tales from a vintage Matkahuolto book
Animation, Social Media
A 10 episode animation series for Matkahuolto, based on real traveler stories pulled from a vintage book in the company's archive. Extraordinary tales from journeys the brand had carried across decades. The animations brought those stories to life for social media. An old brand's archive, given a second life on a phone screen.
Maku HÄRKÖNEN
Launch campaign for Härkönen, Finland's first beer brewed with faba beans
Graphic Design, Social Media
Launch campaign for Härkönen Papu Ale. Finland's (and likely one of the world's) first commercial beer brewed with malted faba beans, roughly twenty percent of the grain bill replaced with bean. Released in autumn 2023. I worked on the campaign on graphic design for social content. The brief was to match the product: a beer honest about being something new, in a category that hadn't moved much in ten thousand years. A first for Finnish brewing, in service of more sustainable Finnish agriculture.
